Dr. Eva-Marie Muller-Stuler is CTO AI & Chief Data Scientist at IBM Middle East & Africa and known as one of the world’s best Data Scientists. As a pioneer of ethical AI, her notable keynote at the Geomarketing Competence Day by infas 360 and infas LT on 05.10.2021 focused on ‘Data Ethics’. With ‘The Power of Ethical AI’, she addressed many current topics and developments around the event motto ‘The Power of Data’. The central question was: What ethical-moral risks does the use and processing of data pose for society, and how can we minimize these risks? A fascinating perspective from a globally respected expert in data ethics.